Ranch Wives and the Super Bowl

wpid-IMAG0542-1-1.jpgI stumbled across this post draft that I started back in June (yes, I am that far behind). I thought it was good to bring it out today as the Dodge Super Bowl commercial has been on my mind, Facebook, Twitter, blogs and almost every conversation in the last two days. For those that missed it, please feel to check it out on Facebook or YouTube.

June 23, 2012

Since the beginning of time, or at very least the beginning of agriculture, there have been men and women ranching. Raising stock and crops, acting as caretaker of the land and the wildlife, the rancher (and farmer) has been one of the single most important driving forces behind civilization. Without providing a full history, let me make my point: Ranching is important. Somehow, mainstream media and culture has pigeon-holed all farmers and ranchers into the category of “Marborlo Man”-esque cowboys or “Old McDonald” farmers. The truth is that ranching and farming is far more that riding horses and driving tractors, though those are certainly a large part of the equation. Truth is, agriculture is both an art and a science. It is equal parts passion and luck, hard work and good timing. The unheralded hero in this equation is the rancher’s wife. Women in general are wired to be social creatures, pack animals if you will. Men are sight and action oriented animals while women have superior verbal and social communication skills, hence a world of women talking at men and men ignoring them. That said, imagine the sacrifice moving from your family with your husband out West, to a sparse patch of ground, and your nearest neighbor is days away. No phone, no internet, no Skype! All you have to talk to is a man… A modern day rancher’s wife has it way better, in ways. Neighbors are only a drive away (5 minutes to a couple of hours), phones lines are usually available, and if you are lucky, there is decent internet, though I suffered for a year with only dial-up internet. In fact it must be said that since we decided to get satellite internet, this rancher’s wife is much happier.

Imagine my glee to see the American rancher featured and downright glamorized by Dodge in a well-made commercial on the biggest stage in mainstream media marketing, the Super Bowl. The best part of the commercial, other than the nod to FFA and God, was that a woman was also shown in a industry often dominated by men. And she looked authentic, not too made up and wearing the a silk scarf. Made you proud to be a western woman, rancher and cowgirl. Turns out that Montana families were featured in the commercial, which honestly makes it even better for me. Below is a snip of the article by MTN News:

Screen Shot 2013-02-05 at 9.37.45 PM

These folks are a great example of the humble people most farmers and ranchers are. My favorite line is “I told him there is nothing romantic about what we are doing today, it’s just our normal work” — how true is that for so many farmers and ranchers? We forget that this life is foreign to most, even though they interact with the products we produce everyday when they eat. I think that my goal with this blog, as small as it is, is to show that farming and ranching can be romantic and is vitally important to our past and the future . There is a deep and serious love for the land, livestock, and the work. It takes a special breed “So God made a farmer”.

One thought on “Ranch Wives and the Super Bowl

  1. Yes…So proud to have Montana represented so authentically on the big stage…with something wholesome. Very important to remind the masses of where their food comes from and who and what it takes to make it happen…at the same time… taking care of the land, livestock and wildlife.
    Well said Sophia.

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